Financial Services Conference Case Study
Customer Needs
A leading financial services conference sought to improve the on-site experience for the 1,300 attendees and 100 exhibitors. Key customer needs were:
• Differentiate the event
• Improved networking for attendees
• Improved attendee feedback on speakers and exhibitors
The Zerista team worked closely with the event producer to deliver a custom Social Event Site that differentiated the event.
• Search for attendees
• Schedule meetings
• See who else is attending events
• Build and export personal schedule
The solution was customized to meet the event producer’s specific needs:
• Custom branding to reflect the branding of the event
• Advanced privacy features (e.g. show first name only for non-contacts)
• Advanced meeting request workflow
Results
The conference realized the following results:
• 475+ attendees used the system
• 3,000+ messages, meetings, and contacts were created
• Strong positive feedback from users
Event Producer Feedback
“Zerista was an excellent resource for our conference attendees. They could find out where things were happening, connect with each other before they'd even met, and start discussions about the conference proceedings in real time. It was an online destination that boosted the value of our conference far more than our static website ever did.”